Agency: Hudson Rouge
Director of Content Production/Producer: Sherri Levy
Production Company: Skunk
Director: Nicolas Winding Refn
Lincoln signed a multiyear partnership with Oscar-winning actor Matthew McConaughey that we kicked off in social during the Emmys in 2014, and in broadcast in September 2014 with a series of spots promoting the 2015 MKC compact luxury crossover. Directed by Nicolas Winding Refn, McConaughey brought his renowned character acting to the commercials. The quietly crafted spots succeeded in creating great awareness for Lincoln, as well as inspiring multiple parodies that we playfully acknowledged in social. The campaign extended from broadcast into print, digital, social, and experiential, as an integrated cross-channel launch campaign carrying the theme of "Live In Your Moment".