EXPERIENCE
Blink Health — Freelance Production Consultant March 2018— Present
❖ Currently consulting for innovative start-up Blink Health to build up in house capabilities and launch an Integrated Brand Campaign.
adam&eve NYC — Freelance Head of Production January 2017— March 2018
Built and managed the Integrated Production Department at esteemed London agency adam&eveDDB when they opened their doors in NYC.
Responsibilities included:
❖ Creating and implementing production process and workflow to maximize efficiency and make great work possible
❖ Overseeing all Broadcast, Print, Experiential, and Digital work
❖ Hiring and management of staff and freelance producers
❖ Training Jr. Producers
❖ Client facing resource for education and problem solving
❖ Producing Broadcast, Digital and Experiential campaigns for Samsung North America Joan, New York City — Freelance Head of Production
June 2016 - December 2017
Set up and ran Joan’s Integrated Production Department as well as producing projects for all of their clients including:
❖ Netflix, adidas and General Mills.
Hudson Rouge, New York City — SVP, Director of Content Production June 2012 - March 2016
Built, staffed and lead Hudson Rouge's Creative Integrated Production Department. Responsible for all Broadcast, Art Production, Web, Interactive, Experiential, Social and Branded Content.
Direct experience included:
❖ Building a highly regarded creative production department known for producing the best Integrated work in the luxury car category
❖ Being part of a core agency leadership team
❖ Staffing, salary negotiations, workflow management, process implementation,
❖ Reviewing and approving all contracts, estimates, schedules, and work plans while
mentoring and developing each producer to achieve their individual goals
❖ Leading weekly integrated status meeting with Production and Creative Management to
ensure all projects were being handled efficiently, and in coordination with client
expectations
❖ Producing innovative 'first of its kind' digital and experiential activations that garnered a
number of top industry awards and accolades, including One Show, Effie,Clio, Webbys, AICP, CA, IAB and three highly coveted Cannes Lions
CP+B, BFG, Modernista!, Strawberry Frog, Toy, David&Goliath, BBDO, Goodby, Saatchi France, Element 79, Publicis, etc. — Freelance Senior/Executive Producer
November 2001-May 2012
Produced award winning global campaigns for clients including: Burger King, Coke Zero, Vitamin Water, Cadillac, Hummer, Met Life, Kayak.com, Jim Beam, Dish Network, Activision, Virgin Mobile, Macy’s, Ariel, Propel Fitness Water, HP, Gillette.
Areas of expertise:
❖ Expertly crafted content for budgets ranging from 10k-10mm
❖ A-list celebrity, sports figure and entertainer driven content shoots
❖ Integrated, cross-platform product launches
❖ Shooting Internationally in countries including: South Africa, Namibia, Brazil, New Zealand,
England, Spain, France, Switzerland, Germany, and Australia
❖ Extensive knowledge of, and relationships with, best in class production companies and
post houses Y&R — Senior Producer
June 1996-Nov 2001
Accounts worked on included:
❖ 7up, Diet Dr. Pepper, Xerox, Accenture
Ogilvy — Assistant Producer/Produce r June 1990-June 1996
Accounts worked on included:
❖ American Express, IBM, Hardee’s, Kimberly-Clarke
EDUCATION
New York University — BA, English AWARDS
adam&eve NYC: Samgung & Casey Neistat: Generating Positive Brand Sentiment Using Influence Not Media Dollars One Show Bronze- Social influencer Marketing
Hudson Rouge: Lincoln Brand Reinvention 2016 Silver Effie
Lincoln: ‘Hello,Again’ Beck360 Cannes: GOLD Cyber Lion–Websites&Microsites, Cannes:GOLD Cyber Lion–Best Sound Design, Cannes: BRONZE Cyber Lion – User Experience, AICP: Best Use of Music Webby Award: Best Use of Video, Webby Award: Best Automotive Campaign, The FWA: Site Of The Month, The FWA: Site Of The Day, Clio: Bronze – Branded Entertainment & Content, One Show Interactive Bronze-Music Video, One Show Interactive Silver-User Experience, One Show Interactive: Siver-Durable Goods
Lincoln: Music Selfie Experiment: 2015 Cannes Lions Cyber craft - Shortlist, The FWA - Site of the Day / The Cutting Edge Project of the Week, Adweek-Ad of the Day, D&AD-Innovated use of multiple social media platforms, Lürzer's Archive, AWWWARDS - Site of the Day, Communication Arts - Webpick
Jim Beam: ‘Parallels’: Clio Award, Direction, Gold, Clio Award, Cinematography, Gold, AICP Award, Visual style, AICP Award, Cinematography, AICP Award, Direction, Communication Arts Excellence Award, Time Magazine Best Commercials (2011), ADC Award, Direction, Silver, D&AD Award, Cinematography, Yellow Pencil, D&AD Award, TV & Cinema, Andy Award, Cinematography, Gold, Andy Award, TV & Cinema, Bronze
Kayak.com ‘How To’s’ Cannes: Silver Lion-Short Format Film